We build the software your business runs on.
Websites, online stores, web and mobile apps, and AI that does real work — designed, built and launched by one accountable studio. A fixed price before we start, progress you can see every week, and everything handed over to you at the end.
Services
From a first website to a platform with AI inside it. Pick one service or combine several — either way you deal with one studio, one plan and one point of contact.
Build
The product itself — site, store, app or platform.
Add
Design, AI and automation on top of what you run.
Run
Hosting, care and rescue once it’s live.
See every service, with timelines and what moves the price →
Work
Real systems, designed and shipped. Two are live and named — go and use them. Two are under NDA and appear without client, product or market.
Trendeall — From DMs to a Real Shop
A Lebanese seller was taking every order through Instagram messages. Now customers browse, pick a colour and check out with cash on delivery or a Whish transfer, while the owner runs stock, orders, promotions and delivery zones from a phone.
Read the case study →
Mahramji — Sea Food & Fish
Guests at a seafood restaurant on the Tripoli corniche scan the code on their table and read the menu in English or Arabic, priced in dollars or lira. The owner changes prices, dishes, hours and the hero video from one dashboard — no calls, no reprints.
Read the case study →AI Marketing-Intelligence Platform
Reads a client’s analytics and sales, proposes campaigns based on what it finds, and runs them on connected ad accounts — only after two people approve, because nothing automated gets to spend a client’s budget alone. Running today for a paying client.
Read the engineering →Bilingual AI Voice-Interview Engine
Holds real spoken interviews in Arabic and English, then writes an assessment that cites the evidence behind every judgement — and gives the person assessed a right of reply. Each organisation’s data is sealed off from every other’s, and every action is logged.
Read the engineering →Ordering & Delivery Platform
A customer storefront, a staff back office and everything between them: floor accounts that can’t open the books, new orders that ping a phone on the counter, an installable app, and a checkout that hands off to WhatsApp — because that’s how this market pays.
Read the engineering →How we work
Discovery call
Thirty minutes, free. We learn what you’re building, who it’s for and what success looks like — and tell you honestly if we’re not the right fit.
Scope and fixed quote
A written scope, a fixed price and a launch date. Small projects get it within one working day; bigger ones go through a short scoping sprint first.
Design
Clickable screens for the key flows. Nothing is built until you’ve approved how it looks and works.
Build, in the open
A live preview link from the first week, updated as we go, with a short demo every week. You see progress, not promises.
Launch and handover
We launch, watch it closely, and hand over the code, the accounts and the documentation. Thirty days of defect fixes are included.
About
Walid Adra
Founder & lead engineerYou work directly with the person building your product. No account managers in the middle, no junior team learning on your budget, no hand-off after the contract is signed.
Based in Tripoli, Lebanon, working with clients worldwide — and taking on only a few projects at a time, so each one gets full attention.
FAQ
How much does a project cost?
It depends on what you need, and you’ll know the exact figure before paying anything: a written, fixed quote after a free call, usually within one working day. Every service page lists the things that move the price.
How long does it take?
A website usually takes two to four weeks, an online store three to six, and a web app or SaaS product two to four months. The scope you approve includes a launch date.
Do you work with clients outside Lebanon?
Yes — most of the work happens remotely. We overlap with Europe for most of the working day and can schedule calls for the Gulf and the Americas.
Do I need to be technical?
No. You bring the business knowledge; we turn it into decisions and explain them in plain language. Weekly demos mean you judge progress by using it, not by reading reports.
Who owns the code and accounts?
You do. Domains, hosting and app-store listings are set up in your name, and once the work is paid for the code is yours.